My IBM Impact 2010 Agenda


&nbsp_place_holder;Here is my agenda for the IBM Impact 2010 conference:

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IBM Impact 2010 |&nbsp_place_holder;

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My Agenda

Blair Kennedy

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Sessions and Meetings

Sunday, May 2, 2010

05:00 PM - 08:00 PM

-3170A Solution Center Expo Hours - Welcome Reception
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Venetian,&nbsp_place_holder;Expo Center - Hall D_

Welcome Reception - Kick off the week and welcome attendees with cocktails and hors d’oeuvres in the Solution Center. The Impact 2010 Solution Center will be the hub of activity for more than 67 sponsors exhibits and 5,300 attendees. Visit our sponsors at www.ibm.com/impact/sponsors.html&nbsp_place_holder;

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Monday, May 3, 2010

08:15 AM - 10:15 AM

GEN-3134A

The Decade of Smart Is Upon Us. What If You Could Change the World?
Steve Mills, IBM

Robert LeBlanc, IBM

Paul Nussbaum, Ford

Nancy Pearson, IBM

David Yoo, Kaiser Permanente

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Venetian,&nbsp_place_holder;Ballroom_

We are at the dawn of the decade of smart. Although disruption has never come faster, pressure has never been higher, and competition has never been more fierce, successful organizations are not just changing themselves, but changing the world. To do so, they are making themselves more dynamic, collaborative, and connected. During this session, your business peers will describe how they’ve redefined the way they work to succeed in today’s smarter planet. Experts will share insights into how the business environment is changing and how you can get started working smarter. You will discover the fundamental capabilities that will help drive agility into your organization and enable your company to outperform.&nbsp_place_holder;

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10:45 AM - 12:00 PM

TDW-1608A

The Top 10 IBM WebSphere Application Server Performance Best Practices
Christopher Blythe, IBM

John Stecher, IBM

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Venetian,&nbsp_place_holder;Marcello 4505_

Every good administrator or developer on the IBM WebSphere Application Server (WAS) platform needs to attend this session to get an in-depth view of the top 10 best practices for extracting every last ounce of performance out of your WebSphere runtime. In today’s world where Total Cost of Ownership (TCO) matters you must get code written correctly, configured optimally and tested thoroughly. This session focuses on the top 10 things learned by the WAS Performance Team through a compilation of real-world customer installations, benchmarking and most importantly your feedback. Each best practice will be presented in depth, with real-world examples. Leave Impact 2010 armed to make a difference when you return to your office.&nbsp_place_holder;

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02:00 PM - 03:15 PM

TDS-1598A

IBM WebSphere and Multicore Platforms: Performance Best Practices
Christopher Blythe, IBM

John Stecher, IBM

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Venetian,&nbsp_place_holder;Palazzo N_

Processor designs have moved rapidly to multicore and multithreaded architectures. N-way computers are commoditizing and they will make their way into your datacenter in the very near future if not already. You need to know how to best leverage these systems to maximize your investment in the software you run on them and extract out the best possible performance for your end users. This session will give you that. This session will both dive deeply into key aspects of multicore platforms while also stepping back and looking at the datacenter filled with these systems and give best practices on how to best take advantage of Virtualization and WebSphere to build a robust infrastructure for your developers and most importantly, your customers.&nbsp_place_holder;

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03:45 PM - 05:00 PM

TDC-2940A

Getting Started with Cloud Computing
James Staten , Forrester Research&nbsp_place_holder;

Jason McGee, IBM

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Venetian,&nbsp_place_holder;Veronese 2503_

While much of the hype around cloud computing centers on startups who are living purely in the cloud, this isnt realistic for enterprises. But that doesnt mean you cant leverage cloud to your advantage. Most companies will benefit most by weaving cloud computing services into their portfolio through a combination of strategic rightsourcing, cloud bursting and bringing cloud efficiencies into their own data centers. In this session you will learn:* How other enterprises are differentiating their business with cloud* How to determine what cloud services can bring the most benefits to your business* Where to start down your cloud journeyCome join James Staten of Forrester Research to hear how to get started with Cloud&nbsp_place_holder;

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03:45 PM - 05:00 PM

TDC-2498A

WebSphere CloudBurst Appliance at Lowe’s
David Dixon, Lowe’s Companies, Inc.

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Venetian,&nbsp_place_holder;Casanova 504_

Lowe’s is evaluating WebSphere CloudBurst Appliance (WCA) as a tool for managing their X86 and PowerVM environments in a cloud fashion. Come to hear how Lowes believes WCA fits into an enterprise companys cloud strategy. This session will discuss the work done at Lowes so far and the use cases planned for WCA at Lowe’s. Attendees can understand how WCA is delivering value in an adopter’s environment.&nbsp_place_holder;

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05:15 PM - 06:30 PM

ICI-2070A

WebSphere Application Server Future Directions
Alan Little, IBM

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Venetian,&nbsp_place_holder;Veronese 2405_

This session will cover the future of WebSphere Application Server (WAS) and discuss potential features and a roadmap towards the general availability of WAS future versions.&nbsp_place_holder;

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05:30 PM - 08:00 PM

-3172A Solution Center Expo Hours - End of Day 2 Reception
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Venetian,&nbsp_place_holder;Expo Center - Hall D_

End of Day 2 Reception - Join your new professional contacts and Impact colleagues for cocktails and hors d’oeuvres in the Solution Center. The Impact 2010 Solution Center will be the hub of activity for more than 67 sponsors exhibits and 5,300 attendees. Visit our sponsors at www.ibm.com/impact/sponsors.html&nbsp_place_holder;

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Tuesday, May 4, 2010

08:30 AM - 10:00 AM

GEN-3140A

Agility in an Era of Change. Are you keeping pace?
Beth Smith, IBM

Rick Goldgar, Texas Education Agency

Shanker Ramamurthy, IBM

Justin Snoxall, Visa Europe

Richard Ward, Blue Cross Blue Shield of Michigan&nbsp_place_holder;

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Venetian,&nbsp_place_holder;Ballroom_

Yesterdays best in class is no longer good enough. Organizations today are faced with ever accelerating change throughout the broad network of relationships and interactions that make up their businesses. Succeeding today means positioning your organization to maximize productivity and interactions, while leveraging technology to optimize decisions, and accelerate your responses to change. Hear how Blue Cross, Blue Shield of Michigan, Visa Europe and the Texas Education Agency are exceeding the demands of their customers and constituents by creating an agile business with Dynamic Processes, Connected Organizations, and Collaborative People&nbsp_place_holder;

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10:15 AM - 11:30 AM

TDW-1617A

Building Private Clouds: A Datacenter Evolution at ADP
Gary Ward, ADP

Amr Abdelhalem, ADP

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Venetian,&nbsp_place_holder;Casanova 602_

Cloud computing is a datacenter evolution. For private clouds, it is a transition from a siloed, de-centralized, and under-utilized infrastructure to one that is centralized, shared, and highly virtualized. Pursuing this evolution can be quite a challenge. This session will tell a story about how ADP engineers have evolved their infrastructure by building out a private cloud computing environment. You will also hear how ADP has been able to save IT dollars and provide a higher quality of service to their internal and external customers.&nbsp_place_holder;

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10:15 AM - 11:30 AM

ICR-2946A

Optimizing WebSphere for Future Multi-Thread Platform Architectures
Bob Blainey, IBM

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Venetian,&nbsp_place_holder;Veronese 2403_

Systems are becoming more complex, through large scale parallelism and non- uniform, hierarchical memory and storage organizations. This is a clearly a challenge for software, one borne by the application developer or by the system software. In this presentation, we will discuss the role of the WebSphere application server and related IBM software in enabling high performance on modern server architectures for WebSphere application developers. We will show the results of an intensive WebSphere engineering effort for the recently announced POWER7 systems and provide some tuning advice. Finally, we will discuss and solicit feedback on our performance engineering plans for POWER systems in the future, specifically on the optimization of WebSphere for virtualized environments.&nbsp_place_holder;

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01:30 PM - 02:45 PM

TSA-1145A

Application Architecture for WebSphere
Anthony L. Bernal, IBM

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Venetian,&nbsp_place_holder;Palazzo O_

A good architecture is critical for producing software that works and every development project requires good software engineering practices and the ability to make the right technology decisions. Based upon the speaker’s book, “Application Architecture for WebSphere” this session provides insight into the starting points needed for building good WebSphere applications. We will look at examples of different architectures in use and examine differences between persistence, presentation and business object frameworks. This session also outlines many of the software engineering practices that will help you make the right project decisions when setting standards, conducting productive code reviews, and dealing with outsourced development.&nbsp_place_holder;

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01:30 PM - 02:45 PM

TBM-2623A

Best Practices for WebSphere Business Monitor V7
John Alcorn, IBM

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Venetian,&nbsp_place_holder;Lido 3105_

Join this session to learn from the experts about the recommended ways to use IBM WebSphere Business Monitor V7. Based on real customer experiences, this session will teach you how to avoid common pitfalls and how to get the most out of your business activity monitoring (BAM) experience. Learn what to do and what to avoid when authoring a monitor model. Learn how to configure your environment for high availability and how to tune it for optimum performance and scalability. And learn how best to monitor and integrate with IBM WebSphere Process Server. This session will help jump start your BAM project, helping you get a quick return on your investment.&nbsp_place_holder;

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03:15 PM - 04:30 PM

TDS-1135A

WebSphere Security Presentation Series: Performance
Keys D. Botzum, IBM

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Venetian,&nbsp_place_holder;Marcello 4501B_

This session discusses the cost of enabling security and various options for improving performance through configuration and cache tuning. Topics will include Java 2 security, role-based J2EE Security, SSL, Security Attribute Propagation, Web Services Security and Messaging security. The session will also provide tuning guidelines for secured enterprise applications deployed in WebSphere Application Server&nbsp_place_holder;

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04:45 PM - 06:00 PM

TDW-2401A

Best Practices for Configuring and Managing Large WebSphere Topologies
Michael Cheng, IBM

Andrew D. Hans, IBM

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Venetian,&nbsp_place_holder;Lando 4301B_

This session will summarize the latest findings from the WebSpherer Large Topology Workgroup for creating and managing a large WebSphere topologies. The session will discuss how WebSphere components scale with the size of your environment, demonstrate how to configure these components for a large environment, and present the recommended tuning parameters and programming model. If you are planning to scale up your WebSphere environment, you will need to learn the best practices in order to successfully set up and tune your environment. If you are already running with a large topology environment, the session will show you the latest performance numbers, recommendations and tuning parameters.&nbsp_place_holder;

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Wednesday, May 5, 2010

08:30 AM - 09:45 AM

TDS-2912B

Advanced Performance Tactics and Field Experiences for WebSphere Performance
Stacy Joines, IBM

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Venetian,&nbsp_place_holder;Palazzo O_

This session discusses how to maximize the performance of your WebSphere installation. We focus on new features and advances, such as generational garbage collection, and how to apply them to practical performance in your environment. The session also covers how other customers are using tooling and monitoring to their advantage in these environments. This session is delivered by field performance consultants, and goes beyond the benchmarks to our success/lessons-learned with real customers in the field.&nbsp_place_holder;

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10:15 AM - 11:30 AM

TDC-1616A

Best Practices for IBM WebSphere and Virtualization Platforms
Christopher Blythe, IBM

John Stecher, IBM

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Venetian,&nbsp_place_holder;Palazzo M_

With the explosion onto the scene of a variety of virtualization products from almost every hardware vendor on the market today many WebSphere administrators are wondering how can I put all these technologies to use in my datacenter and extract out some real TCO advantages. If you’re one of them you need to attend this session. This session will cover the best practices for deploying and building out a virtualized datacenter from best practices for development environments all the way to seamless dynamic production clouds. We’ll cover the common virtualization platforms (VMWare, zVM, PowerVM), look at their benefits and how to enable WebSphere to take advantage of them to ensure you’re delivering the quality of service customers demand.&nbsp_place_holder;

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10:15 AM - 11:30 AM

TDW-2407A

WebSphere Topology Considerations
Michael Cheng, IBM

Andrew D. Hans, IBM

Shekar Maramraju, IBM

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Venetian,&nbsp_place_holder;Lido 3105_

In this session, we will compare and contrast the different topologies available in WebSphere Application Server: Standalone, Network Deployment, Administrative Agent, and Job Manager. The topologies will be evaluated against a number of considerations, such as complexity of management, high availability, geographic location, scalability, migration, security, and tie- in to automation products such as WebSphere Cloudburst Appliance. These considerations will help you understand the capabilities of the different topologies, and evaluate the right topology to host your applications.&nbsp_place_holder;

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12:00 PM - 01:00 PM

BOF-3169A

Save Money on Oracle by Running on IBM POWER(TM)
Eric Guyer, Forsythe Solutions Group&nbsp_place_holder;

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Venetian,&nbsp_place_holder;Galileo 1003_

Learn how other companies are saving money by consolidating Oracle workloads to IBM POWER. Gain an understanding of Oracles technical support policies and contractual terms that affect your ability to reduce yearly maintenance fees.&nbsp_place_holder;

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01:30 PM - 02:45 PM

ICI-1433B

Emerging Technologies for Middleware in the Cloud
Jason McGee, IBM

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Venetian,&nbsp_place_holder;Veronese 2405_

As Cloud Computing continues to evolve, it has become clear that the application should take center stage as the central concept supported by the cloud. This means exposing not shared hardware via virtual machines, but rather exposing shared middleware in support of your application. In this session, Jason will discuss the evolution of cloud computing, the importance and value of application centric clouds, and the plans IBM has in place to deliver on the vision presented. The core capabilities of an application- centric platform-as-a-service will be covered as well as the relationship to infrastructure-as-a-service in both the public and private cloud context. This session will provide insight on future technology and product plans from IBM.&nbsp_place_holder;

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03:15 PM - 04:30 PM

TDS-1136A

WebSphere Security Presentation Series: Infrastructure Hardening
Keys D. Botzum, IBM

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Venetian,&nbsp_place_holder;Lando 4301B_

When deploying WebSphere Application Server, there are a number of security- related activities that must be undertaken in order to create a truly secure WAS environment. A “Default” WAS configuration is not particularly secure. This session outlines the weaknesses in a default configuration and lists the specific actions that an administrator should take to create a hardened security environment. This session will also cover topics such as protecting the WAS admin infrastructure, running WAS as non-root, securing the various WAS communication channels, using a DMZ, protecting important files, 3rd-party security integration, as well as some other advanced issues.&nbsp_place_holder;

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04:45 PM - 06:00 PM

ICC-2848A

DataPower SOA Application Optimization Future Directions
Adolfo Rodriguez, IBM

Stan Cox, IBM

Gari Singh, IBM

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Venetian,&nbsp_place_holder;Veronese 2406_

Application Optimization (AO) is a new component that enables WebSphere DataPower SOA Appliances to better understand application state and dynamic network conditions through two key enhancements. First, DataPower SOA Appliances can now seamlessly distribute load amongst themselves in a multi- appliance deployment scenario without the need for a fronting IP sprayer. Second, DataPower SOA Appliances are able to more intelligently distribute load to backing WebSphere and third-party application servers. This session describes this new direction and how these features can be used to achieve greater application benefit. Further, this session will describe our emerging roadmap and planned enhancements in the next phases of delivery.&nbsp_place_holder;

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06:15 PM - 07:15 PM

TCE-3069A

WebSphere DataPower Birds of a Feather and User Group Meeting
Richard J. Kinard, IBM

Bill Hines, IBM

Julie Parker, IBM

Adolfo Rodriguez, IBM

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Venetian,&nbsp_place_holder;Lido 3103_

This Birds of a Feather session will bring together practitioners, IBM experts and those interested in learning more to discuss a variety of topics related to WebSphere DataPower&nbsp_place_holder;

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Thursday, May 6, 2010

09:00 AM - 10:15 AM

TDC-1884A

Using WebSphere CloudBurst Appliance in a PowerVM Environment
Rohith Ashok, IBM

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Venetian,&nbsp_place_holder;Marcello 4505_

This session will discuss the concepts and issues associated with implementing the WebSphere CloudBurst Appliance (WCA) in a PowerVM environment. The components of the implementation including VMControl, IBM System Director, HMC, NIM. and WebSphere CloudBurst will be explained, along with their relationships and functions. This in-depth session will also provide best practices from early adopter deployments and performance experiences.&nbsp_place_holder;

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10:45 AM - 12:00 PM

TDW-1379A

Prevent the Six Top WebSphere Application Server issues in 60 mins
Dave Draeger, IBM

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Venetian,&nbsp_place_holder;Lando 4301B_

At IBM, we analyze the trends of common troubleshooting issues our customers face today. This session provides an overview of the six top troubleshooting issues customers face with WebSphere Application Server and presents real world solutions to those issues. Come learn about the top issues so you can be prepared to handle them should they arise in your company and take proactive steps to prevent them from ever occurring. An overview and demonstration of tools and methodologies you can use to troubleshoot these issues will also be presented.&nbsp_place_holder;

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01:30 PM - 02:45 PM

TCE-1863B

Connectivity and Cloud Computing: The Future will be Federated
David Linthicum , Blue Mountain Labs&nbsp_place_holder;

Marc-Thomas Schmidt, IBM

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Venetian,&nbsp_place_holder;Palazzo P_

As SOA deployments grow from focused efforts around specific business use cases into enterprise-spanning environments, increasingly reaching beyond enterprise boundaries into clouds, a federated approach to realizing those large-scale, multi-domain system becomes important. Come hear recognized Cloud analyst David Linthicum discuss the importance of federation for SOA and Cloud. This session discusses how to enable enterprise architects to weave together service domains with specific governance, security, management constraints into a federated fabric. The will describe federation principles, discuss real-world use cases and demonstrate support for Service Federation Management in our Connectivity products, centered around WebSphere Service Registry and Repository.&nbsp_place_holder;

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03:15 PM - 04:30 PM

TDC-2710A

Building Smarter, Faster WebSphere Solutions on Power 7
Randy Rose, IBM

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Venetian,&nbsp_place_holder;Lido 3103_

This session will show you why deploying applications and data center solutions on WebSphere on Power Systems is a smarter business decisions. Learn how WebSphere on Power Systems solution has the unique ability to address the needs of both the data center and the lines of business. For the data center, learn how you can better control your costs and manage your systems efficiently. To meet your line of business needs, see how you can request data center services for maximum flexibility and easily access information needed to make smarter business decisions. An emphasis on the Power 7 architecture benefits will be discussed.&nbsp_place_holder;

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04:45 PM - 06:00 PM

TCM-1449B

Using IBM WebSphere Application Server and IBM WebSphere MQ Together
Adrian Preston, IBM

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Venetian,&nbsp_place_holder;Lando 4303_

This session covers interoperability between IBM WebSphere Application Server and IBM WebSphere MQ. The session covers the ways in which IBM WebSphere MQ resources can be accessed by Java Enterprise Edition applications running in an IBM WebSphere Application Server and explains when to use IBM WebSphere MQ as the Java Message Service messaging provider. This session also illustrates when to access IBM WebSphere MQ indirectly, via the Service Integration Bus. The session applies to all versions of IBM WebSphere Application Server since Version 6 but it also includes details of the improvements made to this area in IBM WebSphere Application Server Version 7.&nbsp_place_holder;

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Friday, May 7, 2010

09:00 AM - 11:45 AM

TDW-1381B

Lab: Use Free WebSphere Application Server Tools to Solve Application Issues
Dave Draeger, IBM

Adriana Valido, IBM

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Venetian,&nbsp_place_holder;Murano 3302_

This lab provides a methodology for solving production application problems using integrated tools in the IBM WebSphere Application Server Version 7.0 as well as new IBM Support Assistant (ISA) tools. The lab explains how to identify symptoms for common problems, what tools to use to investigate problems and determine root causes, and finally how to fix problems. Problems examples to be discussed will include a memory leak, poor connection management, thread deadlocking, and incorrect classloading.&nbsp_place_holder;

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